About Us

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Our Experience

Kelly Davis directed snow sports research for more than ten years providing the most trusted data  and research insights available in the snow sports market. 


Jessica Kaplan is a veteran of Burton Snowboards and OBEY Clothing, has more than 20 years experience in the snow, outdoor and general fashion and consumer space. Jessica has written extensively about  trends in their early stages for publications including NYLON, Stylesight and Footwear News. 


Davis + Kaplan began collaborating on snow sports trends three years ago bringing together Davis' skill analyzing empirical data with Kaplan's skill uncovering burgeoning trends. Their work helped guide strategies throughout the snow sports and outdoor markets.

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Our Approach

Davis + Kaplan Insights offer bespoke trend analysis and insights. We will work with you to uncover fresh opportunities by tapping  into trends, engaging your customers, and analyzing market data. if you want the clearest view in your category, Davis + Kaplan Insights is your solution.



We produce major trend reports on market dynamics and burgeoning trends twice a year. These reports include detailed analysis of winter product sales, consumer behavior, market dynamics, retail and wholesale market trends, resort trends, gear trends, apparel trends, weather trends and other trends likely to impact the snow sports and outdoor markets. 

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Why Us?

Because in today's market, you need knowledge you can rely on fast. You want the top experts in their fields working for you.